Nike continues to lose ground in China market

Nike is still struggling in China, where sales of western brands have cooled.

A wave of patriotic buying, fuelled by the Xinjiang cotton controversy, is helping shares of Chinese sportswear makers outperform global peers.

Chinese consumer support in response to the alleged human-rights issues in Xinjiang region has boosted at least one local trainer maker by some 250% since the controversy escalated in late March. And while Nike shares popped after earnings last month, they are only up 20% since March.