Changing times: Pandemic forces events industry to reinvent itself

A seismic shift in the way businesses in the events sector engage with clients and customers

A Life On Line conference was hosted by Glenda Gilson, with influencer James Patrice, DJ and TikToker Marty Guilfoyle and fashion broadcaster Michele McGrath.

These are changed times in the events industry. As the economic fallout from the pandemic continues to impact, the last 15 months have brought about a paradigm shift in the way businesses and organisations in the sector engage with clients and customers.

The old event planning model that pertained for decades has changed irrevocably as a new order of business now takes centre stage.