M&S begins legal move against Aldi over Colin the Caterpillar cake

M&S wants Aldi to remove their product from sale and agree not to sell anything similar in the future

Marks & Spencer is making an effort to protect its Colin the Caterpillar cake. Picture: Marks & Spencer/PA

Marks & Spencer has started legal action against Aldi in an effort to protect its Colin the Caterpillar cake with a claim that its rival’s Cuthbert the Caterpillar product infringes its trademark.

M&S, which lodged an intellectual property claim with the UK High Court this week, is arguing that the similarity of Aldi’s product leads consumers to believe they are of the same standard and “ride on the coat-tails” of M&S’s reputation with the product.