Irish startups can capitalise on Europe's sustainability drive

Post-graduate students in Irish colleges are being urged to pitch for EU's €1 trillion sustainable business investment plan

Liam Fitzgerald outside the MaREI Centre, Ringaskiddy, Co Cork, who is encouraging third-level students across the island to take their first steps into entrepreneurship. Photo: Daniel Brohan

Irish entrepreneurs are ideally placed to seize new opportunities being created by global efforts to improve sustainability within business, says Liam Fitzgerald, marine incubation manager at MaREI and UCC.

As part of its European Green Deal roadmap to make Europe's economy sustainable, the EU is investing €1 trillion in a sustainable investment plan. Irish third-level research-based startups have also been very successful in applying for Horizon Europe research funding.