No-meat burger firm links with Pepsi to boost supermarket sales

Pepsi  and Beyond Meat are forming a joint venture focused on creating, producing, and marketing new plant-based snacks and drinks.

Beyond Meat shares soared after the maker of alternative meat, whose growth model has long relied on high-profile partnerships, said it would team up with one of its biggest collaborators yet: PepsiCo. 

The two companies are forming a joint venture focused on creating, producing, and marketing new plant-based snacks and drinks, they said. Beyond has also been growing distribution rapidly inside grocery stores, an area where PepsiCo commands a lot of shelf space. The maker of Quaker Oats, Doritos chips and Gatorade will bring its marketing, brand-building and distribution weight to the partnership