Hugo Boss focuses on 'more profitable' casual wear during Covid-19 crisis 

Yves Mueller, acting chief executive, said casualwear is more profitable than the company’s core business of selling smart men’s suits. 

Hugo Boss reported excellent business in China in October. File picture. 

Fashion house and retailer Hugo Boss said it was focused on driving a recovery of its business online and in China and tapping into the trend for more casual fashion that has been accelerated by the coronavirus pandemic.

“We have a lot more to offer than the classical suit,” Yves Mueller, acting chief executive, told journalists, saying that customers were increasingly mixing formal and casual items, such as wearing a suit jacket with a T-shirt and sneakers.