William Hill attracts two takeover approaches sending gambling shares surging     

William Hill attracts two takeover approaches sending gambling shares surging     

William Hill has received separate cash proposals from the two groups.

Apollo Global Management and Caesars Entertainment have approached UK bookmaker William Hill about a potential takeover, the latest consolidation move in the betting industry.

William Hill has received separate cash proposals from the two groups, it said, but the talks are ongoing and there is no certainty that a formal offer will be made. Shares of the bookmaker surged as much as 41% in London trading for a market value of about £3.1bn (€3.39bn). 

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