It's coming home for Adidas as Nike swoosh swept away

Nike's swoosh will be notably absent from the World Cup final. Argentina's semi-final win over England on Wednesday crushed the sportswear giant's hopes of sponsoring a team on the tournament's biggest stage on Sunday.

Amid a fierce brand battle on and off the pitch, the outcome represents an assured visibility boost for rival Adidas, which outfits both finalists: Argentina and Spain.

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