Tony Smurfit: Ryder Cup deal makes business sense as Ireland 'where our heart is'

Smurfit Westrock was announced on Thursday as a worldwide partner and packaging innovation partner for the next three editions of the golf showpiece
Tony Smurfit: Ryder Cup deal makes business sense as Ireland 'where our heart is'

European Tour group senior commercial director David Brookes with Smurfit Westrock president and group CEO Tony Smurfit and 2014 European Ryder Cup captain and Smurfit Westrock ambassador Paul McGinley at the announcement of Smurift Westrock as a worldwide partner of the Ryder Cup. Picture: Fennell Photography

Thu, 26 Mar, 2026 - 16:59
Martin Claffey

The chief executive of Irish-headquartered global packaging giant Smurfit Westrock, Tony Smurfit, said a decision to partner with Ryder Cup was made with head as well as heart and makes “great business sense” as the company.

Smurfit Westrock was announced on Thursday as a worldwide partner and packaging innovation partner for the next three editions of the golf showpiece event, running through next year’s tournament in Adare Manor in Limerick and continuing at further tournaments in Hazeltine in Minnesota in 2029 and Camiral on Spain's Costa Brava in 2031.

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