Limerick to spend €1m on global branding push

David Raleigh Limerick City and County Council is to spend in the region of €1m on a brand for Limerick to strengthen its competitive edge on an international scale.

Limerick to spend €1m on global branding push

Limerick City and County Council is to spend in the region of €1m on a brand for Limerick to strengthen its competitive edge on an international scale.

A city hall spokesman revealed the investment "as part Limerick’s ambitions to internationalise and create a new dynamic in the city and county."

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