Voucher system helps keeps Dunnes Stores ahead of retail rivals

By Geoff Percival

Figures from market research company Nielsen show that nearly 75% of Irish shoppers have left their main Christmas grocery shop until this week, with 15% saying they’ll spend a lot less than last year. Only 2% said they planned to spend a lot more this year than last.

“It’s not surprising that people are saying they’ll cut back; nearly two-thirds of shoppers worry about money at Christmas, while four-in-10 say having enough money is their biggest concern over Christmas,” said Matt Clark, Nielsen’s commercial director in Ireland.