Over half of Irish grocery shoppers buy 'whatever is on promotion'

More than half (51%) of Irish grocery shoppers buy 'whatever brand is on promotion' when grocery shopping, according to a new survey.

The study of 500 consumers, carried out in association with dunnhumby for the 2017 Checkout Conference on January 31, also found that three quarters of shoppers would like to see year-round value, rather than short-term promotions.