Strategy hits Debenhams sales

Department store chain Debenhams said moves to bring forward promotions such as its new season spectacular left sales flat in its third quarter.

The retailer, which has 161 UK stores and more than 240 outlets worldwide including Ireland, said moves to overhaul its promotional strategy as it attempts to cut back on sales and special offers reduced same store sales by around 1% over the 15 weeks to June 13.