Ranking shows rise of Aldi and Lidl brands in UK

Tesco's brand value has declined by 37% to $9.4m as customers turn towards smaller discount stores.

Ranking shows rise of Aldi and Lidl brands in UK
Tue, 02 Jun, 2015 - 09:26

Tesco's brand value has declined by 37% to $9.4m as customers turn towards smaller discount stores.

The latest BrandZ ranking from WPP and Millward Brown shows that Aldi's brand has risen 22% to $11.7m, while Lidl's increased by 27% to $6m.

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