SuperValu sells 30 tonnes of Superquinn sausages a week

SuperValu expects to sell €14m worth of Superquinn sausages in 2014 after making four new products available this week.

SuperValu stores have started to sell Superquinn sausage meat, Superquinn pork jumbo and cocktail sausages and Superquinn pork sausage burgers.

Since the introduction of the Superquinn sausage to SuperValu stores last October, sales have doubled and 30 tonnes of sausages are sold each week.

As a result of the four new lines being introduced, this is expected to rise to 35 tonnes every week.

Martin Kelleher, SuperValu Managing Director, said: "Sales of the Superquinn sausage continue to go from strength to strength and the recent mention by Liam Payne on stage during the One Direction concert last Friday shows just how famous they are."