Aldi and Lidl thriving in worldwide recession

Discount grocery chains Aldi and Lidl continue to outshine their “big four” supermarket rivals as consumers tighten their belts, figures from research Kantar Worldpanel revealed.

Sales growth at privately-owned Germany’s Aldi and Lidl surged 15% and 14.7% respectively, taking their market shares to record highs of 3.3% and 2.6%.