Recalls 'dent Toyota's value by 16%' - consultant

Toyota remains the top world brand based in Japan, but its value fell because of the massive recalls that damaged consumer trust in the quality of its cars, an international consultant said today.

Recalls 'dent Toyota's value by 16%' - consultant

Toyota remains the top world brand based in Japan, but its value fell because of the massive recalls that damaged consumer trust in the quality of its cars, an international consultant said today.

Interbrand said in a report that the Toyota brand had lost 16% of its value.

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