Kraft poised to increase Cadbury offer

US food giant Kraft stepped up its pursuit of UK rival Cadbury today by pledging to sweeten the cash part of its £10bn (€11.14bn) takeover offer.

Tue, 05 Jan, 2010 - 08:17

US food giant Kraft stepped up its pursuit of UK rival Cadbury today by pledging to sweeten the cash part of its £10bn (€11.14bn) takeover offer.

Kraft is selling its North American frozen pizza business to Nestle for US$3.7bn (€2.5bn) in order to fund the revised proposal.

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