Rachel on board to add filling to O’Briens brand

Food consultant and top celebrity chef, Rachel Allen has come on board to front a national marketing campaign to promote the O’Briens brand.

Ms Allen will be retained as a creative consultant to O’Briens and over the course of the year will create delicious ‘Signature Sandwiches’, which will be on sale from January 2010 in all O’Briens Irish Sandwich Cafes nationwide.