Online retailer ASOS buoyed by further sales increase

Online fashion retailer ASOS today continued to defy the downturn after reporting a doubling in sales and a 68% rise in interim profits.

ASOS, which stands for As Seen On Screen, posted profits of £4.1m (€4.8m) for the six months to September 30.

Sales have continued their upward trajectory since then and were more than double in the seven weeks to yesterday, up 104%.

The retailer targets 16-34 year-olds with clothing and accessories based on those worn by celebrities, and now has 1.88 million registered users.

It said it had increased the total number of products lines by 238% year on year to 19,400.