Dogfood-maker ends sponsorship of Crufts

Pet food firm Pedigree has dropped its sponsorship of Crufts dog show in the latest blow for the famous canine extravaganza, it was revealed today.

Dogfood-maker ends sponsorship of Crufts
Sat, 25 Oct, 2008 - 12:07

Pet food firm Pedigree has dropped its sponsorship of Crufts dog show in the latest blow for the famous canine extravaganza, it was revealed today.

The decision, which will cost organisers of the world’s largest dog show a reported £1.5m (€1.9m) a year, follows claims the event promotes unhealthy breeding methods.

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CourtsBusinessHeathrowPlace: NECPlace: BirminghamPlace: UKPerson: Chief ExecutivePerson: Rosemary SmartOrganisation: CruftsOrganisation: PedigreeOrganisation: Kennel ClubOrganisation: BBCOrganisation: RSPCAOrganisation: Dogs TrustOrganisation: Mars UKOrganisation: The Pedigree Adoption DriveOrganisation: The Kennel Club
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