Price war looms as Tesco announces €100m cuts

Tesco looks set to trigger a price war in Irish supermarkets after announcing plans to impose €100m worth of price cuts.

Price war looms as Tesco announces €100m cuts
Fri, 25 Jul, 2008 - 12:15

Tesco looks set to trigger a price war in Irish supermarkets after announcing plans to impose €100m worth of price cuts.

The move is believed to be an effort to prevent hard-pressed consumers from abandoning Tesco in favour of discount retailers Aldi and Lidl.

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