Magners firm braced for further slowdown

Magners cider firm C&C today warned it expected cider revenues to continue to decline during the remainder of the year amid high levels of competition.

The Dublin-based group said it expects the UK’s low growth trend in the premium cider sector to continue after the poor summer weather hit the key trading period, while market share remains under increasing pressure after rival Scottish & Newcastle released its Bulmers Original cider over ice.