Magners unveils European expansion plan

Magners Irish cider maker C&C is to quench Bavarian tastebuds after unveiling details of a trial run for the brand in Munich and Barcelona today.

Buoyed by the success of the Magners brand in the UK, C&C will publish the findings at the same time as its interims in October, meaning some of the trial could overlap with the two-week Oktoberfest in Munich.