Makeover for Morrisons

British supermarket chain Morrisons ditched its advertising slogan of more than 30 years today as it unveiled plans for a £450m (€659.1m) makeover.

As well as a new campaign to replace the “more reasons to shop at Morrisons” slogan, the company will change its distinctive black and yellow logo and look to introduce new products, including more healthy and fresh food options.