Grade to work on ratings table at ITV
As someone who never criticises artistic talent in public, Michael Grade stopped short of naming the TV turkeys that had raised his ire during his first two months as executive chairman of ITV.
He didn’t need to name and shame at this week’s annual results. ITV’s problems go beyond just a few ratings flops: some of its programming was “creatively bankrupt”, he said. It is an assessment likely to be shared by viewers, whose loyalty to Britain’s flagship commercial channel has been tested by repeated offerings in the mould of Love Island and The Sharon Osbourne Show.
