Topshop will not use ultra-skinny models in its London Fashion Week catwalk show, the chain’s boss said today.
Philip Green, head of Arcadia Group which owns Topshop, said only healthy looking models would take part.
His comments follow the British Fashion Council’s decision not to ban “size zero” models from next month’s event.
Instead the BFC, which runs London Fashion Week, called for only healthy looking girls aged over 16 to participate.
Mr Green said: “We are going to set the scene at the opening of London Fashion Week and I hope everyone else follows. We all know what the definition of unhealthy is and we want to try to act correctly, responsibly and without causing a rift.”
He told London’s Evening Standard newspaper that models would not be weighed or measured before hitting the catwalk.
“If you have got to start measuring them then they are not right. Everyone wants to see people being healthy and we have got lots of good looking girls who can be a healthy weight and look great,” he said.
The BFC yesterday said it would not follow the lead of Madrid and Milan fashion weeks by banning stick-thin models.
In a statement, it said regulation was “neither desirable nor enforceable”.
Topshop is sponsoring a number of “new generation” designers who will hold shows during London Fashion Week, which runs from February 11 to 16.