Vodafone UK: Cheaper bills for customers who receive ads

Vodafone said today UK customers would be offered cheaper services if they were willing to allow advertisements to be sent to their mobile phones.

The Newbury-based company unveiled an alliance with internet firm Yahoo! At the same time as it said group underlying profits rose 7.5% to £5.1bn (€7.5bn) during the first six months of the year to September 30.