Coca-Cola and Apple team up for new music site

Coca-Cola and Apple have today announced details of a new partnership with the world’s leading online music store, iTunes.

The deal will see the music site www.coke.com/music established to provide a new platform for up and coming bands to be discovered.

Next Monday, the Irish section of www.coke.com/music goes live and from this date, unsigned Irish bands can upload their music, affording them a virtual ‘live’ stage to showcase their talent and potentially be discovered by key players in the music industry.

“This is the next step for Coke in music, and what better way to make that step, than a partnership with iconic music brand, iTunes,” said Gavin O’Doherty, Senior Brand Manager Coca-Cola.

“Together, we are creating a music site that promotes grassroots talent by providing a new forum for unsigned bands to profile their music and ultimately, a great place for music fans to download great music.

“We look forward to the many developments expected in coming months which will excite bands and music fans alike.”