Emuse signs up Channel 4

The Irish interactive services provider emuse absolutely, today announced that Channel 4 has signed up with the company's cross-platform interactive service.

In its recent sweep of deals with UK commercial TV channels and platforms emuse signed up Channel 4, the second largest commercial broadcaster in the UK, SKY, Channel 5 and ITV.

The deals with TV channels and platforms have helped streamline the delivery of interactive TV services across mobile, DTT and the Dsat platforms and increased the number of 'eye-balls' available to advertisers to watch their content.

Emuse absolutely is now the only cross-platform interactive service company in the UK with access to 20 million set-top-boxes.