McDonald's and Disney ditch Happy Meal deal

Disney and fast food giant McDonald’s are ditching their 10-year Happy Meal deal, it emerged today.

Tue, 09 May, 2006 - 08:28

Disney and fast food giant McDonald’s are ditching their 10-year Happy Meal deal, it emerged today.

The cross-promotional pact, which saw movie-character figurines packaged in a special box with a burger, fries and drink will be no more after this year.

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<p>The consistent amplification of youth-coded sexual themes and other ambiguously aged depictions, while distinct and separate from child sex abuse material, frames youth as the sexual selling point. It cannot then be a surprise that this blurring of boundaries undermines the seriousness of exploitation for some viewers.</p>

'Ordinary' porn is now a gateway to child sex abuse material

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