Price cuts fail to grow sales for Unilever

Consumer products giant Unilever conceded today that price cuts and an advertising blitz had failed to return sales in Europe to growth.

Thu, 03 Nov, 2005 - 07:59

Consumer products giant Unilever conceded today that price cuts and an advertising blitz had failed to return sales in Europe to growth.

The maker of Knorr and Domestos said underlying sales in the region fell 2% during the three months to September 30 – largely from making its products cheaper.

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