Glenmorangie benefits from advertising push

Whiskey distiller Glenmorangie today hailed the success of a marketing drive as half-year profits lifted 19% despite a “challenging” takeover period.

The firm, which is being bought by champagne group Moet Hennessy, said a rebranding of Glen Moray to better reflect its century-old heritage had lifted sales of the malt whisky by more than 50% in the six months to September 30.