Coca-Cola settles case with the EU

The EU reached a settlement today of its long-running antitrust case against Coca-Cola under which the world’s biggest soft drinks company agreed to change sales practices that helped it win roughly half of the market in Europe.

Competition Commissioner Mario Monti said that commitments presented personally by Coca-Cola chief executive Neville Isdell in Brussels were “sufficient for a settlement decision, which will close a five-year probe.”