Tequila suffers identity crisis

Mexico wants to copy vodka’s success by legalising flavoured tequila, but it also wants to crack down on the “quasi-tequilas” that sprang up during a shortage of the agave plants the liquor is made from, when the national drink became too expensive for many Mexicans.

Tequila suffers identity crisis

Mexico wants to copy vodka’s success by legalising flavoured tequila, but it also wants to crack down on the “quasi-tequilas” that sprang up during a shortage of the agave plants the liquor is made from, when the national drink became too expensive for many Mexicans.

It’s all part of a strange identity crisis for a drink that began as a poor man’s liquor, but went on to earn status and domain protection – and now must fight to defend its niche in the fickle world of international bar-hoppers.

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