Independent tabloid sales flying

Independent News & Media said yesterday that average daily sales of the UK Independent had risen 8.7% since it launched a weekday tabloid edition.

Independent News & Media's tabloid version of the Independent broadsheet was first aimed at London commuters. It is now on sale in most of Britain, with a Saturday tabloid edition planned.

"It is clear from our research, and from reader feedback, that the compact edition has a value and desirability far beyond the commuter population.

"Our readers lead busy lives on Saturday, too, and we will produce a modern newspaper that is in tune with modern lifestyles," said Ivan Fallon, chief executive of UK Independent News and Media