Wolves have announced a new two-year sponsorship deal with Doritos worth up to £1.5m (€2.33).
The crisp brand is part of Walkers Snacks Ltd and their logo will appear on the Molineux club’s new shirt for the forthcoming season.
Wolves chief executive Jez Moxey said: ‘‘Having Doritos as our new club sponsor is fantastic news. It is the richest deal in the club’s history.
‘‘It’s a great brand for an ambitious club and I’m sure this will be a tremendous partnership.
‘‘Apart from the material benefits, it means our supporters will be the first to try new products from Doritos,’’ he told the club’s official website.
Walkers chief executive Martin Glenn said: ‘‘Sponsoring Wolves provides us with a great opportunity to gain awareness for our brand with the logo being on the team shirts, week in week out.’’