Cake firm enjoys sweet success with quirky marketing and packaging
Winner of this year’s High Potential Export Award from the Irish Exports Association, Broderick Brothers cakes in Dublin is achieving international growth with a brand image that’s just a little bit wacky.
Director Bernard Broderick says that sales of the company’s products have grown by 30 % this year thanks to a focus on quality and a quirky approach to marketing. All product packaging carries a cartoon of a small caped figure with large glasses which Mr Broderick describes as his alter ego. Alongside this cartoon is one of a giant bearded head, which is said to be the alter ego of the other Broderick brother, and director, Barry.
