Retail is in flux as brick gives way to click

‘Black Friday’ is only the tip of the iceberg when it comes to changing consumer buying habits

Keyboard consumers have been tapping away furiously as the hunt for Christmas bargains gets under way.

Media reports suggest that in Britain alone £8bn (€9bn)will be spent over a four day period from Friday last as the ‘Black Friday’ hype gathered momentum. Much of the spending is taking place online at home rather than in major shopping streets and centres.