Master of the irrational wins Nobel economics prize
The 72-year-old, the co-author of the 2008 best-seller Nudge, has “built a bridge between the economic and psychological analyses of individual decision-making,” the Royal Swedish Academy of Sciences said.
“By exploring the consequences of limited rationality, social preferences, and lack of self-control, he has shown how these human traits systematically affect individual decisions as well as market outcomes,” the academy said.





