Master of the irrational wins Nobel economics prize

The 72-year-old, the co-author of the 2008 best-seller Nudge, has ābuilt a bridge between the economic and psychological analyses of individual decision-making,ā the Royal Swedish Academy of Sciences said.
āBy exploring the consequences of limited rationality, social preferences, and lack of self-control, he has shown how these human traits systematically affect individual decisions as well as market outcomes,ā the academy said.