Potential gains to left of Fine Gael but Leo Varadkar leans right

The party is looking for a candidate to tailer a message to the electorate. There are a number of considerations to make, writes Joe Leogue.

ENDA Kenny’s successor as Fine Gael leader will have a balancing act on his hands when it comes to tailoring the party’s message for the next general election.

Talks of election strategies will be dismissed by party members but, in reality, the next two weeks will see Fine Gael endorse a leader who will be expected to outline his vision for the future of the country — and by extension signal the direction of its next election manifesto.