SuperValu keeps top slot in €2.4bn Easter sales

SuperValu kept its lead in the supermarket wars over the key Easter period when shoppers spent €2.4bn on groceries despite a big sales surge by rival Dunnes, according to the latest snapshot of Irish grocers.

However, the Kantar Worldpanel Ireland figures show the sharp 11% rise in the value of the euro against sterling since the UK’s Brexit vote almost a year ago continues to weigh on grocers, as prices have fallen.

Grocers source many products from the UK.