Joe Gill: Heritage can play big role in shaping food sector’s future

Over the past week, a food festival took place in Cork to launch the Old Butter Roads Food Trail. 

The idea is to use the traditional butter roads that led to Cork City via Kanturk, Macroom, Mallow, and Mitchelstown as reference points for high-quality locally produced food and beverages.

A series of events are planned during this summer to help promote food and local eateries for tourists and Irish people alike. Presumably social media will be employed to drive the initiative and give it oxygen as it evolves.