Irish startups stake their space in the fashion tech industry

To the uninitiated, the phrase ‘fashion tech’ may conjure up images of futuristic headgear or outfits straight from a sci-fi movie. However, this new industry is turning mainstream.

German online fashion platform, Zalando, achieved revenue of €3.6bn last year, while in Ireland, start-ups, including TV fashion stylist, Sonya Lennon’s FrockAdvisor, have been joined by newcomers, Outfitable and Hello Bezlo, in the fashion tech arena.

But what is fashion tech? The term seems to fit any online fashion business, from e-commerce to v-commerce, to smart wearables and clothes and accessories with built-in functionality.