Apple’s core product key to realisation of $1tn dream

This year is set to be a major one for Apple due to a variety of reasons, most notably being the 10th anniversary of the iPhone.

Renowned for its heavily hyped launches, the company’s latest version of its most iconic product has already generated an avalanche of rumour and conjecture. Apple has, as always, remained tight-lipped on what the product will unveil, a stance that has generated even more speculation than usual.

Most observers agree the new iPhone will probably be launched in September, in keeping with its standard annual autumn introduction of major new products. Suggestions that it will break with tradition and add a letter designation rather than the chronological 8 persist, with many observers plumping for the iPhone X — a nod to both the tenth anniversary as well as being the Roman numeral for 10.