Tenders sought for €600k bank switching campaign

The Government has initiated a tender process for a €600,000 public awareness campaign to better highlight consumer bank switching options.

The campaign forms part of the competition measures agreed with the European Commission within the restructuring plans of the two predominantly State-owned banks AIB and Permanent TSB.

The successful tenderer will oversee market research and the full execution of the campaign, which will ultimately be run through “an appropriate State body”.