Coca-Cola moves into Brazil’s high end coffee market

Coca-Cola is planning to sell packaged arabica coffee beans to Brazilian consumers.

The Atlanta-based company will sell packaged beans through a local tea brand it owns called Leao as it seeks further diversification, Coca-Cola’s Brazil unit said.

Coca-Cola has a partnership agreement with coffee exporter Tristao Companhia de Comercio Exterior, which will acquire and roast the beans.