Challenging the structures used to produce and sell food

Fintech is a buzzword that has developed in financial markets. It refers to companies that combine technology with financial services to introduce new competition in the vast banking and insurance markets.

The concept of new technology companies bringing disruptor business models to the huge financial industry has been welcomed by investors who have backed numerous companies entering the sector.

I argue an equally exciting but lower profile business is developing around the idea of ‘foodtech’.