Telecommunications companies in revenue fight with ‘upstart’ platforms

Traditional telecommunications companies are being “stripped” of core revenue-generating services by emerging technologies and will have to think outside the box to remain competitive in the coming years, according to one of the country’s foremost industry experts.

Joe Cunningham, text messaging pioneer in the nineties and chairman of IT professional services firm Ammeon, said traditional industry powerhouses are coming under increasing pressure from born-on-the-internet companies which will force them to adapt over the next few years.

Carriers will have to use their unique resources more effectively and come up with innovative cloud-based services as free messaging platforms such as Whatsapp eat further into their revenues as a result of the proliferation of mobile technology.