Supermac’s suspends Australian trade mark plan

Supermac’s has withdrawn its application to register its brand in Australia in the latest twist in its brand war with fast food giant, McDonald’s.

At the same time, the Galway-based fast food firm has given formal notice that it is to appeal the European ruling it is not allowed sell its famous snack box, curry chips and other food products under its Supermac’s brand across Europe.

The EU Office for Harmonisation in the Internal Market — OHIM — upheld the arguments by McDonald’s in January the use of the Supermac’s brand when selling fast food would create confusion among the public in the EU outside Ireland between the firms’ fast food products.